Tuesday, January 27, 2009

Music rights

Interesting to see that Warner Music's fall out with Google has lead to the ever popular Gorilla/Genesis Cadbury Dairy Milk advert to be taken down from YouTube.

Warner Music was one of the first music houses to do a deal with YouTube, back in 2006. Google is YouTube's parent company.

Interesting because that advert was a viral success on the internet and now a dispute between two unrelated companies leaves Cadbury unable to reap any more benefits from its content. It will have acquired the rights to the advert for TV use, but I am guessing the contract must not extend to unlimited internet play back.

It should serve as a warning to marketing folk and lawyers everywhere to check and negotiate on DRM for any third party content when adding it to your own.

Instead, to attempt to fill the void here is Cadbury's new offering. Not as good (you can't replace a little Genesis with this noise), but rather amusing none-the-less!

4 comments:

Em's mum said...

That is really creepy! Why can't you do that? We could have sold you to Cadbury's for a lot of money. (And you could honestly say that you endorse their product)

Michael said...

Hmmm, would be down to the license as these days most will almost certainly include agency & client website use.

I'm always a little in two minds about these things:

On the label side I'm always wary of how much revenue from new tech makes its way back to the artist

On the web side, I think to many sites forget how dependent they are on 'professional' content to prosper and for which they have no upfront costs to bear in making it

I shouldn't imagine Cadburys are too bothered though. Currently, most measures of internet success work off how many times 'play' has been hit, which is obviously different from how many times it's watched all the way through or by how many people.

Sideways Sam said...

Love the marketing PR bits - DRM really is gonna be the legal battleground of the next 10 year - we are desperatley trying to get copyrights etc. sorted for our archive. For example under UK law (and poss US) if you are the first to scan an image you then own the rights to it. So our scanners are running constantly.

Just wait until some idiot buys a big media concern but fails to get the DRM - it'll be Vickers all over again (Rolls Royce/Bentley)

Emily Wearmouth said...

Actually mum I am pretty talented with my eyebrow wiggling, and can do one independent of the other. A bit of practice is all that is required I reckon...

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